What it sells
Health insurance and care platform in Mexico selling medical plans to companies, individuals and families, with add-ons such as maternity, mental health and dental memberships.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHR / people leaders at employers purchasing group health coverage.
Trigger: what makes them buy now?
UnverifiedEmployers with 10+ staff in Mexico want a no-deductible major medical plan with digital HR administration (adds/drops/payments in one portal) and NOM-35 mental health support; individuals can quote online in under 2 minutes.
Workflow: what inputs become what output?
HR requests a demo or quote, picks a plan tier (Esencial/Optimo/Pleno), manages enrollments, exits and payments in the admin portal, employees use the app for doctor consults, videoconsults and claims with a SofiaMed hospital network.
Economics: what it saves and how it charges
Insurance premiums paid by employers or individuals; members also pay coinsurance (30% on Esencial, 10% on Pleno, with annual coinsurance caps of $50,000 and $30,000 MXN) and specialist consults at $400 each.
Distribution: how it reaches customers
Online quoting (individual quote in under 2 minutes) and demo requests for business plans.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-05-07 | — | 21 mdd | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.