卖什么
Health insurance and care platform in Mexico selling medical plans to companies, individuals and families, with add-ons such as maternity, mental health and dental memberships.
商业模式拆解
买家：谁掌握预算？
未核实HR / people leaders at employers purchasing group health coverage.
触发点：什么让他们现在购买？
未核实Employers with 10+ staff in Mexico want a no-deductible major medical plan with digital HR administration (adds/drops/payments in one portal) and NOM-35 mental health support; individuals can quote online in under 2 minutes.
工作流：什么输入变成什么输出？
HR requests a demo or quote, picks a plan tier (Esencial/Optimo/Pleno), manages enrollments, exits and payments in the admin portal, employees use the app for doctor consults, videoconsults and claims with a SofiaMed hospital network.
经济账：省了什么，怎么收费？
Insurance premiums paid by employers or individuals; members also pay coinsurance (30% on Esencial, 10% on Pleno, with annual coinsurance caps of $50,000 and $30,000 MXN) and specialist consults at $400 each.
渠道：怎么接触到客户？
Online quoting (individual quote in under 2 minutes) and demo requests for business plans.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-05-07 | — | 21 mdd | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-13.