What it sells
Digital platform for end-of-life legacy planning (will, documents, wishes vault) and bereavement loss support with checklists and an AI assistant, sold through insurers and employers.
Business model breakdown
Buyer: who owns the budget?
UnverifiedInsurers and employers that offer it as a benefit to policyholders/employees.
Trigger: what makes them buy now?
Insurers want to deepen relationship with beneficiaries: 98% of beneficiaries are not converted into policyholders and families take 12.5 months on average to resolve affairs.
Workflow: what inputs become what output?
Before loss: collect will, advance directive, power of attorney and documents; after loss: personal task checklist, closing accounts and subscriptions, AI help, family collaboration.
Economics: what it saves and how it charges
UnverifiedB2B2C: sold to life insurers and employers who give members/employees access; consumers can also create an account and try free for 30 days. Fee levels not published.
Distribution: how it reaches customers
B2B2C via insurance and employer partnerships (book-a-demo) plus app sign-up.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-25 | Pre-seed | €2.1M | Spintop Ventures (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.