卖什么
Digital platform for end-of-life legacy planning (will, documents, wishes vault) and bereavement loss support with checklists and an AI assistant, sold through insurers and employers.
商业模式拆解
买家：谁掌握预算？
未核实Insurers and employers that offer it as a benefit to policyholders/employees.
触发点：什么让他们现在购买？
Insurers want to deepen relationship with beneficiaries: 98% of beneficiaries are not converted into policyholders and families take 12.5 months on average to resolve affairs.
工作流：什么输入变成什么输出？
Before loss: collect will, advance directive, power of attorney and documents; after loss: personal task checklist, closing accounts and subscriptions, AI help, family collaboration.
经济账：省了什么，怎么收费？
未核实B2B2C: sold to life insurers and employers who give members/employees access; consumers can also create an account and try free for 30 days. Fee levels not published.
渠道：怎么接触到客户？
B2B2C via insurance and employer partnerships (book-a-demo) plus app sign-up.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-08-25 | 种子前 | €2.1M | Spintop Ventures (lead) | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-13.