What it sells
At-home light-therapy device.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumer (or household) paying out of pocket or via HSA/FSA.
Trigger: what makes them buy now?
UnverifiedDesire for sunlight/vitamin D health benefits without sun exposure risk; FDA clearance as first OTC UVB device is the main credibility hook.
Workflow: what inputs become what output?
Device analyzes skin tone and automatically calibrates a personalized UVB dose per session.
Economics: what it saves and how it charges
Hardware sale plus mandatory recurring membership (device cannot be activated without one); one device serves up to 8 household users.
Distribution: how it reaches customers
Direct-to-consumer web store with HSA/FSA checkout and installment financing; site also lists Business, Medical Professionals, Affiliates and Creators partner pages.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-17 | — | $23M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.