卖什么
家用光疗设备。
商业模式拆解
买家：谁掌握预算？
未核实Individual consumer (or household) paying out of pocket or via HSA/FSA.
触发点：什么让他们现在购买？
未核实Desire for sunlight/vitamin D health benefits without sun exposure risk; FDA clearance as first OTC UVB device is the main credibility hook.
工作流：什么输入变成什么输出？
Device analyzes skin tone and automatically calibrates a personalized UVB dose per session.
经济账：省了什么，怎么收费？
Hardware sale plus mandatory recurring membership (device cannot be activated without one); one device serves up to 8 household users.
渠道：怎么接触到客户？
Direct-to-consumer web store with HSA/FSA checkout and installment financing; site also lists Business, Medical Professionals, Affiliates and Creators partner pages.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-06-17 | — | $23M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.