What it sells
Clean-label beverage brand
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers purchasing via D2C store.
Trigger: what makes them buy now?
Consumers want sweet-tasting coffee without added sugar (zero glycemic impact, no energy spike and crash); promos like B1G1 on Pack of 15 and a trial kit lower the first purchase barrier.
Workflow: what inputs become what output?
Customer orders sachet packs online (6, 15 or trial kit), empties one sachet into 100ml hot or cold water (stir or shake) or blends with ice for a frappe, replacing a sugared cafe or instant coffee.
Economics: what it saves and how it charges
UnverifiedConsumer product margin via D2C subscription-style repeat packs; recurring pack-size ladder (6 and 15 sachets).
Distribution: how it reaches customers
D2C Shopify store with free shipping within 24 hours; press cites quick-commerce and three offline stores in Gurgaon/Delhi.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-08 | Seed | $1M | Dhanuka family, Amishi London (leads) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.