卖什么
Clean-label beverage brand
商业模式拆解
买家：谁掌握预算？
未核实Individual consumers purchasing via D2C store.
触发点：什么让他们现在购买？
Consumers want sweet-tasting coffee without added sugar (zero glycemic impact, no energy spike and crash); promos like B1G1 on Pack of 15 and a trial kit lower the first purchase barrier.
工作流：什么输入变成什么输出？
Customer orders sachet packs online (6, 15 or trial kit), empties one sachet into 100ml hot or cold water (stir or shake) or blends with ice for a frappe, replacing a sugared cafe or instant coffee.
经济账：省了什么，怎么收费？
未核实Consumer product margin via D2C subscription-style repeat packs; recurring pack-size ladder (6 and 15 sachets).
渠道：怎么接触到客户？
D2C Shopify store with free shipping within 24 hours; press cites quick-commerce and three offline stores in Gurgaon/Delhi.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-09-08 | 种子轮 | $1M | Dhanuka family, Amishi London (leads) | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-13.