What it sells
Pet food.
Business model breakdown
Buyer: who owns the budget?
Dog owners in India buying online; first 500 dogs get a free HeartPour.
Trigger: what makes them buy now?
Concern about junk in commercial pet food and obesity/premature death in dogs (site cites 38,000 pet dogs dying prematurely).
Workflow: what inputs become what output?
Open pouch and pour over the food the dog already eats; 3-day to 28-day packs, subscription option.
Economics: what it saves and how it charges
Direct-to-consumer product sales with subscription discount; 7-day money-back guarantee.
Distribution: how it reaches customers
Own Shopify store with subscriptions and a free "founding 500" trial offer.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-12 | Pre-seed | $300K | — | news.google.com |
| 2026-10-08 | Pre-seed | $300K | — | news.google.com |
| 2026-10-08 | Pre-seed | $300K | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.