What it sells
A 'smoke detector for colon cancer'.
Business model breakdown
Buyer: who owns the budget?
Individual consumers managing gut health, IBS/IBD, hydration or midlife health (B2C; HSA/FSA funds accepted); also family caregivers.
Trigger: what makes them buy now?
People who change diet or supplements and cannot tell if it is helping: 'You have questions. Your body has answers.' Throne keeps the bathroom history they would otherwise flush away.
Workflow: what inputs become what output?
Clip the sensor on the toilet rim; it identifies the user and logs each visit (stool consistency, color, volume, urine hydration); user adds journal entries on food/stress/sleep; Gut Health Coach compares with good days and suggests a two-week test.
Economics: what it saves and how it charges
Hardware sale plus recurring membership ($6/month per member).
Distribution: how it reaches customers
Direct to consumer online shop plus partners page.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-28 | Series A | $10M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.