What it sells
Home equity credit card.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual homeowner.
Trigger: what makes them buy now?
Overpaying on high-rate credit cards and personal loans while home equity sits idle.
Workflow: what inputs become what output?
Check rate in 2 minutes with no credit impact, apply online, remote notary closing, funding in as few as 4 days, then draw by card or cash-out.
Economics: what it saves and how it charges
Lender earning interest on drawn balances (and card interchange); no annual, application or prepayment fee.
Distribution: how it reaches customers
Direct online application; referral program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-25 | — | $25M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.