What it sells
Korean skincare brand.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers buying direct online (self-pay); target skin-aging care shoppers.
Trigger: what makes them buy now?
Early skin aging and seasonal skin trouble; promos such as a 100 KRW first-purchase ampoule and Chuseok gift sets at up to 61% off.
Workflow: what inputs become what output?
Skin Studio system: skin condition is analysed in steps and products are designed into a sequenced routine addressing causes of early aging.
Economics: what it saves and how it charges
Margin on branded skincare sold direct via own webshop at list prices of roughly 20,000-85,000 KRW per item, discounted to 15,000-59,000 KRW; memberships and points drive repeat purchase.
Distribution: how it reaches customers
Direct-to-consumer webshop with membership points and coupons; social and global channels.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-17 | Pre-Series A | — | Rakuten Capital (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.