What it sells
Direct-trade specialty coffee (beans, pods, cold brew, taster packs) sold online by subscription, plus B2B coffee for businesses.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers who subscribe (household purchaser), and office/business buyers via the B2B range.
Trigger: what makes them buy now?
UnverifiedConsumers wanting fairly sourced, fresher specialty coffee than supermarket dark roast, delivered on subscription.
Workflow: what inputs become what output?
Buys coffee directly from farmer groups, roasts it fresh in-house and delivers straight to the customer (web shop, subscription or Wakuli stores).
Economics: what it saves and how it charges
UnverifiedVertically integrated direct-trade model: buys from farmer cooperatives above commodity price and sells to consumers via subscriptions and own stores; the About page says farmers typically see only ~8% of the coffee value chain.
Distribution: how it reaches customers
Own web shop with subscriptions, physical Wakuli stores ('Visit Us') and a B2B / Coffee for Businesses channel.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-10 | — | €5M | ECBF, Rabobank | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.