卖什么
Direct-trade specialty coffee (beans, pods, cold brew, taster packs) sold online by subscription, plus B2B coffee for businesses.
商业模式拆解
买家：谁掌握预算？
未核实Individual consumers who subscribe (household purchaser), and office/business buyers via the B2B range.
触发点：什么让他们现在购买？
未核实Consumers wanting fairly sourced, fresher specialty coffee than supermarket dark roast, delivered on subscription.
工作流：什么输入变成什么输出？
Buys coffee directly from farmer groups, roasts it fresh in-house and delivers straight to the customer (web shop, subscription or Wakuli stores).
经济账：省了什么，怎么收费？
未核实Vertically integrated direct-trade model: buys from farmer cooperatives above commodity price and sells to consumers via subscriptions and own stores; the About page says farmers typically see only ~8% of the coffee value chain.
渠道：怎么接触到客户？
Own web shop with subscriptions, physical Wakuli stores ('Visit Us') and a B2B / Coffee for Businesses channel.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2025-12-10 | — | €5M | ECBF, Rabobank | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-13.