What it sells
Weight-loss programme
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe individual patient pays out of pocket by subscription.
Trigger: what makes them buy now?
UnverifiedPatients with weight-loss goals who have struggled with lifestyle changes alone and want access to GLP-1 medication with clinical support.
Workflow: what inputs become what output?
Free consultation via app questionnaire with a nurse, £119 health check with blood tests, doctor-agreed personalised treatment plan with medication, then ongoing YazenCoach support, daily lessons and follow-ups.
Economics: what it saves and how it charges
Monthly subscription from £74 plus medication (typically £50-£100/month via a partner online pharmacy), so total £125-£200/month; a 30-day money-back guarantee is offered.
Distribution: how it reaches customers
Direct-to-consumer online signup through the website and app, plus influencer programme and a Trustpilot-led marketing presence.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-14 | — | €50M | — | thesaasnews.com |
| 2026-10-08 | — | €50M | Verdane (lead) | sifted.eu |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-17.