What it sells
Financial health focused micro-lender in Mexico
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe individual borrower.
Trigger: what makes them buy now?
Need for quick small credit lines without bureau, with cashback for on-time payment.
Workflow: what inputs become what output?
Open a credit line online/app, withdraw chosen amount and weeks, receive money, repay, line renews and grows if on time.
Economics: what it saves and how it charges
Interest and fees on loans; max APR 789%, 0% interest in first period, late fee $50 MXN/day.
Distribution: how it reaches customers
Direct web and app, blog/SEO.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.