What it sells
A zero inventory, zero returns factory-to-consumer apparel company
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual women shoppers buying for themselves (and kids) online.
Trigger: what makes them buy now?
UnverifiedFestive and wedding seasons (Navratri, Pujo, Tyohaar edits) and the need for a saree blouse that fits without a tailor.
Workflow: what inputs become what output?
Customer picks a Fit system (e.g. FlexiFit, StretchFit), orders from XS to 8XL using a proprietary sizing chart built from 30,000 Indian women's measurements, gets free worldwide shipping and a 30-day exchange instead of tailoring.
Economics: what it saves and how it charges
Direct-to-consumer apparel margin on readymade blouses, sarees and western wear; single items around Rs. 3,900 for festive styles; promotions such as buy 2 get 1 free and 10% off first order.
Distribution: how it reaches customers
Own Shopify-style web store plus mobile app (extra 10% off with code APP10); worldwide shipping.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.