卖什么
A zero inventory, zero returns factory-to-consumer apparel company
商业模式拆解
买家：谁掌握预算？
未核实Individual women shoppers buying for themselves (and kids) online.
触发点：什么让他们现在购买？
未核实Festive and wedding seasons (Navratri, Pujo, Tyohaar edits) and the need for a saree blouse that fits without a tailor.
工作流：什么输入变成什么输出？
Customer picks a Fit system (e.g. FlexiFit, StretchFit), orders from XS to 8XL using a proprietary sizing chart built from 30,000 Indian women's measurements, gets free worldwide shipping and a 30-day exchange instead of tailoring.
经济账：省了什么，怎么收费？
Direct-to-consumer apparel margin on readymade blouses, sarees and western wear; single items around Rs. 3,900 for festive styles; promotions such as buy 2 get 1 free and 10% off first order.
渠道：怎么接触到客户？
Own Shopify-style web store plus mobile app (extra 10% off with code APP10); worldwide shipping.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2019 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.