What it sells
At-home oral health testing, coaching & care
Business model breakdown
Buyer: who owns the budget?
Individual consumer (HSA/FSA eligible) or dental provider enrolling patients.
Trigger: what makes them buy now?
Chronic bad breath, gum disease, inflammation or cavities with no clear root cause.
Workflow: what inputs become what output?
Order kit, collect saliva, mail back in prepaid envelope, lab analyzes 800+ oral bacteria and fungi species, user gets results and a personalized care plan online in 2-3 weeks.
Economics: what it saves and how it charges
Direct product sales of test and probiotic; provider channel for dental offices to offer salivary testing.
Distribution: how it reaches customers
DTC Shopify store plus a provider program (sign up, in-office and at-home protocols); claims 10,000+ customers.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.