What it sells
Communication app for K-8 teachers, kids, and families
Business model breakdown
Buyer: who owns the budget?
Families (Plus subscription) and districts/schools (district platform); teacher use is free.
Workflow: what inputs become what output?
Teachers message families with auto-translation in 190+ languages, share Stories, calendar events; districts get oversight and SMS alerts.
Economics: what it saves and how it charges
Freemium: free for teachers; revenue from ClassDojo Plus family subscription and district K-12 communication platform.
Distribution: how it reaches customers
Bottom-up teacher adoption, then parents; district sales; customer stories (Wayne-Westland 9,500 students).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2012 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.