What it sells
Finance on a Click
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers and small business owners seeking loans, credit cards or savings accounts; SME owners for daily-repayment loans.
Trigger: what makes them buy now?
Need for quick, paperless credit with instant eligibility check, or SME working capital repaid daily rather than monthly.
Workflow: what inputs become what output?
Browse 50+ cards/loans/accounts, check eligibility without impacting credit score, complete digital paperless application, get instant approval and disbursal.
Economics: what it saves and how it charges
UnverifiedLoan/card marketplace plus own lending (NEOFIRST TECHNOLOGIES; daily-repayment SME loans in partnership with Surat People's Co-Operative Bank); likely earns partner commissions and interest/fees. Some premium cards require subscription plans.
Distribution: how it reaches customers
Mobile app (4.7 Play Store rating claimed) and website; "Join as Partner" channel; regional expansion starting in Gujarat and Rajasthan.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.