What it sells
Research and analytics company focused on college students.
Business model breakdown
Buyer: who owns the budget?
Marketing, campus recruiting and communications teams at brands; foundations and investors buying research.
Trigger: what makes them buy now?
Need to understand college-student attitudes and brand perception, or campus recruiting insight.
Workflow: what inputs become what output?
Custom survey research on a panel of 800,000+ students; recurring brand trackers vs competitors; interactive syndicated database (College Pulse Insights) of 150M+ responses.
Economics: what it saves and how it charges
UnverifiedResearch services revenue: custom projects, brand tracker subscriptions, syndicated report access; also publishes sponsored research (e.g. with FIRE).
Distribution: how it reaches customers
Inbound 'Get in touch', direct sales to clients; students recruited via sign-up.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.