What it sells
Rest is an AI sleep coach that helps you fix your sleep for good,…
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers; employers for the For Companies offering (hypothesis).
Trigger: what makes them buy now?
Sleepless nights and insomnia; long waits and high cost of seeing a sleep specialist; employers face a quantified "Sleep Tax" of lost productivity.
Workflow: what inputs become what output?
Take a quiz, download the app, get a personalized CBT-I protocol and sleep window, check in daily with Rest AI coach and nightly sleep log.
Economics: what it saves and how it charges
UnverifiedFree self-guided program as funnel; paid subscription/coaching tier (Stripe billing portal linked); B2B employer lead-gen via a Fortune 500 sleep-cost report.
Distribution: how it reaches customers
Consumer app downloads (App Store, Android page), content/blog SEO, clinician and company channels.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.