What it sells
The world's largest financial education and community app for women
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual woman paying for membership; HR/people team for workshops.
Trigger: what makes them buy now?
UnverifiedLack of confidence and knowledge to start investing.
Workflow: what inputs become what output?
Set a goal, follow step-by-step courses, practice in Playvest virtual trading simulator, use budgeting worksheets, ask advisors in community, daily podcast.
Economics: what it saves and how it charges
Consumer membership subscription after a free trial plus B2B corporate workshops and event partnership packages; refer-a-company gets 12 months free.
Distribution: how it reaches customers
Self-serve app with free trial (full access, reminder 2 days before trial ends); B2B workshops and event sponsorships by email enquiry.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.