What it sells
Try-at-home service for fine spirits
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers and gift buyers.
Trigger: what makes them buy now?
Gifting occasions (Christmas advent calendar, birthdays, Father's Day) and wanting to try spirits before buying a full bottle.
Economics: what it saves and how it charges
Membership fee plus spirits e-commerce margin on bottles, tasting boxes and add-ons; members get special pricing, free shipping on select items, double points.
Distribution: how it reaches customers
Direct-to-consumer e-commerce web store with membership upsell; 90-minute delivery (Flaviar Express) for members.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2014 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.