What it sells
Starbucks app for restaurants
Business model breakdown
Buyer: who owns the budget?
UnverifiedRestaurant owner/operator or marketing lead (inferred from the book-a-demo funnel for restaurant brands).
Trigger: what makes them buy now?
UnverifiedRestaurants wanting to retain regulars and raise repeat visits and spend without paying delivery-marketplace fees (inferred).
Workflow: what inputs become what output?
Forge launches a branded loyalty and ordering app for the restaurant (rewards, in-app orders, VIP memberships), integrates with Square, Toast and Clover, and runs an AI marketing copilot that targets guests using the loyalty app data.
Economics: what it saves and how it charges
Value claims on the site: loyalty guests spend 3x more and reorder 85%+ more; likely a SaaS or platform fee per restaurant brand (not stated).
Distribution: how it reaches customers
Demo-led: "Book a Demo" and "Partner With Us"; POS integrations (Square, Toast, Clover) act as channel.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.