What it sells
TurboTax for Medicaid
Business model breakdown
Buyer: who owns the budget?
Medicaid managed care health plans and provider organizations (separate Health Plans and Providers pages with a partner form).
Trigger: what makes them buy now?
HR1 Medicaid changes, redetermination and renewal lapses (72% of those who lose coverage remain eligible); site promotes a free HR1 Readiness Roadmap to plans.
Workflow: what inputs become what output?
Consumer screens for eligibility in about 30 seconds, is guided through enrollment or renewal on mobile, and gets notifications for each admin action, with 24/7 chat in multiple languages.
Economics: what it saves and how it charges
UnverifiedB2B2C: plans/providers pay to improve enrollment and retention (price model not stated).
Distribution: how it reaches customers
B2B partnerships ("Partner with Us" form), QR codes at clinics that route patients to Fortuna.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.