What it sells
Customizable beauty for hair, skin, and body care products.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers (B2C) buying hair, body and skin care online and at retail.
Trigger: what makes them buy now?
Generic shampoo does not fit hair type and goals; customers take a quiz to get a personalised formula.
Workflow: what inputs become what output?
Customer takes the hair or body quiz, formula is made to order in the US facility, ships; reorders or reformulates through the account.
Economics: what it saves and how it charges
D2C product margin with subscription (Subscribe & Save 20% off first subscription); made-to-order in-house; claims 15 million custom products since 2015.
Distribution: how it reaches customers
Direct e-commerce with quiz funnel plus retail store locator; promotions e.g. 25% off during National Hair Month.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2016 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.