卖什么
Customizable beauty for hair, skin, and body care products.
商业模式拆解
买家：谁掌握预算？
未核实Individual consumers (B2C) buying hair, body and skin care online and at retail.
触发点：什么让他们现在购买？
Generic shampoo does not fit hair type and goals; customers take a quiz to get a personalised formula.
工作流：什么输入变成什么输出？
Customer takes the hair or body quiz, formula is made to order in the US facility, ships; reorders or reformulates through the account.
经济账：省了什么，怎么收费？
D2C product margin with subscription (Subscribe & Save 20% off first subscription); made-to-order in-house; claims 15 million custom products since 2015.
渠道：怎么接触到客户？
Direct e-commerce with quiz funnel plus retail store locator; promotions e.g. 25% off during National Hair Month.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2016 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.