What it sells
Personalized Performance Nutrition
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers buying protein powders and supplements.
Trigger: what makes them buy now?
Want protein tailored to diet, fitness routine and goals; quiz recommends a blend.
Workflow: what inputs become what output?
Customer takes 2-minute quiz, gets a recommended blend, subscribes to a delivery every 4 weeks (pause or cancel anytime).
Economics: what it saves and how it charges
D2C subscription product sales with 25% subscribe discount and free blender bottle; third-party tested limited-ingredient formulas.
Distribution: how it reaches customers
Direct e-commerce with quiz funnel, referral program, discounts and personal trainer program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.