卖什么
Personalized Performance Nutrition
商业模式拆解
买家：谁掌握预算？
未核实Individual consumers buying protein powders and supplements.
触发点：什么让他们现在购买？
Want protein tailored to diet, fitness routine and goals; quiz recommends a blend.
工作流：什么输入变成什么输出？
Customer takes 2-minute quiz, gets a recommended blend, subscribes to a delivery every 4 weeks (pause or cancel anytime).
经济账：省了什么，怎么收费？
D2C subscription product sales with 25% subscribe discount and free blender bottle; third-party tested limited-ingredient formulas.
渠道：怎么接触到客户？
Direct e-commerce with quiz funnel, referral program, discounts and personal trainer program.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2018 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.