What it sells
API for performance-based payroll
Business model breakdown
Buyer: who owns the budget?
UnverifiedFinance/influencer-marketing teams at brands and agencies; platform teams at creator marketplaces (via API).
Trigger: what makes them buy now?
Hundreds of creator invoices, EU DAC7 reporting liability and employment-classification risk when paying creators internationally.
Workflow: what inputs become what output?
Add creators (tracking starts), set payment rules, approve and pay in one click; Grade collects tax forms, verifies KYC, pays in 190+ countries, files DAC7 reports and sends one invoice.
Economics: what it saves and how it charges
Merchant of Record taking on compliance; says "No monthly fees" (likely fee on payouts); tracking free; $10M+ paid out.
Distribution: how it reaches customers
Self-serve "Get Started" plus "Book a demo"; separate pages for brands, agencies, marketplaces (API).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2026 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.