What it sells
An effective home-use fertility treatment for natural conception
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe consumers themselves, paying out of pocket.
Trigger: what makes them buy now?
Stress and cost of trying to conceive naturally or via clinic; at-home insemination as an alternative.
Workflow: what inputs become what output?
Order kit online, self-assisted insemination at home in about 15 minutes per attempt, within each fertile window, with optional supplements and lubricant.
Economics: what it saves and how it charges
Direct-to-consumer product sales with cycle packs (price falls to $28.33 per insemination at 8 cycles), supplements and a loyalty program.
Distribution: how it reaches customers
Own Shopify e-commerce store with discreet direct shipping from Singapore, blog/pregnancy stories, a rewards program and WhatsApp concierge.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.