卖什么
An effective home-use fertility treatment for natural conception
商业模式拆解
买家：谁掌握预算？
未核实The consumers themselves, paying out of pocket.
触发点：什么让他们现在购买？
Stress and cost of trying to conceive naturally or via clinic; at-home insemination as an alternative.
工作流：什么输入变成什么输出？
Order kit online, self-assisted insemination at home in about 15 minutes per attempt, within each fertile window, with optional supplements and lubricant.
经济账：省了什么，怎么收费？
Direct-to-consumer product sales with cycle packs (price falls to $28.33 per insemination at 8 cycles), supplements and a loyalty program.
渠道：怎么接触到客户？
Own Shopify e-commerce store with discreet direct shipping from Singapore, blog/pregnancy stories, a rewards program and WhatsApp concierge.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2020 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.