What it sells
The operating system for inbound B2B revenue
Business model breakdown
Buyer: who owns the budget?
UnverifiedCMO, VP Marketing/Revenue Marketing and growth heads at B2B companies (mid-market and enterprise).
Trigger: what makes them buy now?
Need to prove marketing impact on pipeline when CRM data is messy and last-touch attribution misses the dark funnel.
Workflow: what inputs become what output?
Unify marketing, sales and CRM data; cookieless tracking of buyer journey; multi-touch attribution and lift reports; account intelligence and AI analyst (Odin) for dashboards and workflows.
Economics: what it saves and how it charges
Platform subscription; site claims customers see +49% closed-won from MQLs, +28.5% qualified pipeline and +139% return on ad spend.
Distribution: how it reaches customers
Demo-led sales (Get a Demo / contact sales), case studies (Airbyte, Dice, 8x8, Yext, Firstup), G2 reviews, content and events.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.