What it sells
Hogaru is a tech-enabled home services platform in Latin America.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHouseholds (homeowners booking domestic cleaning) and companies/offices (facility or admin managers).
Trigger: what makes them buy now?
Need reliable, formalized cleaning staff without direct employment risk or payroll burden.
Workflow: what inputs become what output?
Quote service, register, then schedule and pay; Hogaru supplies trained, vetted cleaners it employs, covers payroll and benefits, and applies a satisfaction guarantee.
Economics: what it saves and how it charges
Per-service fee from customers; Hogaru employs cleaners and pays payroll, severance and vacation (marketplace-plus-employer model).
Distribution: how it reaches customers
Web and iOS/Android apps in 50+ Colombian cities, city landing pages, reviews, B2B page.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2017 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.