卖什么
Hogaru is a tech-enabled home services platform in Latin America.
商业模式拆解
买家：谁掌握预算？
未核实Households (homeowners booking domestic cleaning) and companies/offices (facility or admin managers).
触发点：什么让他们现在购买？
Need reliable, formalized cleaning staff without direct employment risk or payroll burden.
工作流：什么输入变成什么输出？
Quote service, register, then schedule and pay; Hogaru supplies trained, vetted cleaners it employs, covers payroll and benefits, and applies a satisfaction guarantee.
经济账：省了什么，怎么收费？
Per-service fee from customers; Hogaru employs cleaners and pays payroll, severance and vacation (marketplace-plus-employer model).
渠道：怎么接触到客户？
Web and iOS/Android apps in 50+ Colombian cities, city landing pages, reviews, B2B page.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2017 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.