What it sells
The open source Looker alternative
Business model breakdown
Buyer: who owns the budget?
UnverifiedHead of data / analytics lead at companies using dbt.
Trigger: what makes them buy now?
UnverifiedPer-seat BI cost and metric inconsistency; wanting governed self-serve analytics on the dbt semantic layer and automated migration from current BI.
Workflow: what inputs become what output?
Connect warehouse and dbt project; define metrics in the semantic layer; users explore data and build charts/dashboards; scheduled reports, alerts, AI agents and embedding; charts managed as code.
Economics: what it saves and how it charges
Open-core: free self-hosted OSS plus paid Cloud Pro at flat $3000/month with unlimited users (no per-seat), and Enterprise; embedding add-on usage-priced.
Distribution: how it reaches customers
Open-source repo drives adoption, self-serve free trial for Cloud, demo/sales for Enterprise.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.