What it sells
The 401(k) for small and medium-sized businesses.
Business model breakdown
Buyer: who owns the budget?
UnverifiedBusiness owner / HR or finance lead choosing the company 401(k).
Trigger: what makes them buy now?
Employer wants to offer a 401(k) without compliance workload; tax credits and fiduciary liability concerns.
Workflow: what inputs become what output?
Employer designs plan, connects payroll (600+ integrations) and bank account; Human Interest syncs employee data, processes contributions, selects fund lineup, approves loans/distributions, and provides tax credit calculations.
Economics: what it saves and how it charges
Monthly base plus per-eligible-employee fees, plus asset-based fees: 0.05% recordkeeping/custody and 0.01% (3(38)) or 0.018% (3(21)) advisory fee.
Distribution: how it reaches customers
Online self-serve get-started plus partner channel (accountants/advisors, payroll integrations).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2015 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.