What it sells
Fashionable college, NBA and MLS apparel.
Business model breakdown
Buyer: who owns the budget?
UnverifiedCollege-age women fans buying for themselves (consumer); wholesale buyers such as campus and boutique retailers via the wholesale form.
Trigger: what makes them buy now?
UnverifiedGame-day and season fandom, campus events, and new college/NBA/MLS drops.
Workflow: what inputs become what output?
In-house design of licensed college, NBA, MLS apparel; blanks stocked domestically for fast production; orders ship in 1-3 business days; wholesale form leads to catalog and pricing within 2-5 business days.
Economics: what it saves and how it charges
Direct-to-consumer apparel margin plus wholesale to retailers; officially licensed products.
Distribution: how it reaches customers
Shopify DTC store with email signup (10% off first purchase), plus a wholesale program and custom Greek orders.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.