What it sells
Proactive Testing and Treatments
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual health-conscious consumers paying out of pocket (founders, executives, longevity-minded professionals).
Trigger: what makes them buy now?
UnverifiedWanting proactive/preventive testing (e.g. ApoB, hormones, cancer screening, GLP-1 monitoring) without insurance hassle.
Workflow: what inputs become what output?
Customer buys tests (600+ lab tests, 30+ imaging studies), collects at home/lab/imaging center, receives a personalized health report, then gets physician-guided medications, supplements and follow-up tracking.
Economics: what it saves and how it charges
Cash-pay consumer health: per-test fees, medication and supplement sales, plus $99/mo membership layer.
Distribution: how it reaches customers
Direct-to-consumer web self-serve ("Get Started"), gift purchases, program pages (Heart, GLP-1); also a For Providers signup.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.