卖什么
Proactive Testing and Treatments
商业模式拆解
买家：谁掌握预算？
未核实Individual health-conscious consumers paying out of pocket (founders, executives, longevity-minded professionals).
触发点：什么让他们现在购买？
未核实Wanting proactive/preventive testing (e.g. ApoB, hormones, cancer screening, GLP-1 monitoring) without insurance hassle.
工作流：什么输入变成什么输出？
Customer buys tests (600+ lab tests, 30+ imaging studies), collects at home/lab/imaging center, receives a personalized health report, then gets physician-guided medications, supplements and follow-up tracking.
经济账：省了什么，怎么收费？
Cash-pay consumer health: per-test fees, medication and supplement sales, plus $99/mo membership layer.
渠道：怎么接触到客户？
Direct-to-consumer web self-serve ("Get Started"), gift purchases, program pages (Heart, GLP-1); also a For Providers signup.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2022 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.