What it sells
Helps restaurants take online orders directly from customers
Business model breakdown
Buyer: who owns the budget?
Restaurant, fast food, dark kitchen, cafe, bar and bakery owners/operators (Chile and Spanish-speaking markets).
Trigger: what makes them buy now?
Need to digitalize and grow the restaurant: online orders, delivery logistics, reservations and loyalty in one system.
Workflow: what inputs become what output?
POS, ecommerce/direct online ordering, reservations, logistics/delivery, marketing, loyalty, AI agents that take phone/social orders, and lending for partners.
Economics: what it saves and how it charges
Per-location annual subscription plus transaction fees: payment gateway 1.8% + UF, commission on sales through Justo channels (13% Plus, 10% Pro), logistics commission (7% Plus, 5% Pro), AI agent add-ons billed per use.
Distribution: how it reaches customers
Self-serve plan comparison on website plus a partners program and blog; also Justo Driver recruiting for delivery.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.