What it sells
Labdoor is building the trusted online drugstore.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHealth-conscious consumers buying supplements; brands pay for certification and testing.
Trigger: what makes them buy now?
Distrust of supplement marketing claims; want independently tested quality and safety.
Workflow: what inputs become what output?
Labdoor buys products at retail, lab-tests them, publishes free scores and rankings, then sells the top products via its store.
Economics: what it saves and how it charges
"Verified commerce": keeps about 10% of each sale to fund testing; enterprise revenue from certifications, custom chemical testing and Amazon program.
Distribution: how it reaches customers
Consumer SEO/rankings content and own store; enterprise via certification and custom-testing quotes.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2015 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.