What it sells
AI personal assistant for in-home sales
Business model breakdown
Buyer: who owns the budget?
UnverifiedSales leadership / owners of home services companies (inferred).
Trigger: what makes them buy now?
Need to coach every in-home sales rep, close more leads and cut cancellations.
Workflow: what inputs become what output?
Reps record in-home sales conversations; Ladder coaches, automates follow-ups, personalized gifts, production handoff and review/referral requests.
Economics: what it saves and how it charges
Outcome-based: flat fee per sold project where Ladder is used, no upfront payment; reps benefit via bigger commissions.
Distribution: how it reaches customers
Direct sales ("Learn more" demo) to home services enterprises; CRM integration.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2025 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.