What it sells
Software eats custom framing
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers framing photos/art; also designers, photographers and offices via partnership programs.
Workflow: what inputs become what output?
Customer picks frame size/style in an online editor, uploads a digital photo (printed by Level Frames) or orders an empty frame; At Home option ships an empty made-to-order frame with a tool kit for a 10-15 minute DIY insert, In Studio option has the customer mail in artwork to be framed and shipped ready to hang.
Economics: what it saves and how it charges
Direct-to-consumer made-to-order frames handcrafted in NY; claims prices are half those of most custom frame shops; extra revenue from In Studio framing fee, printing, and gift cards.
Distribution: how it reaches customers
Self-serve e-commerce site with chat/email/phone support, rewards/referral program ($15 off first order), plus partnership programs for artists, interior designers, pro photographers, bloggers and office/hospitality buyers.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2015 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.