What it sells
Lezzoo is an on-demand delivery Superapp for Iraq.
Business model breakdown
Buyer: who owns the budget?
Consumers (orders), restaurants/vendors (2,500+) and riders pay/earn; B2B marketplace buyers are retailers buying FMCG.
Trigger: what makes them buy now?
UnverifiedConsumers want food, groceries and pharmacy delivered in Kurdistan/Iraq; merchants want reach and digital payments.
Workflow: what inputs become what output?
Customer orders in app (food, grocery, pharmacy, courier, on-demand services), vendor accepts via merchant tools, courier delivers, paid via Lezzoo Wallet/online menu payments; also games, social feed and B2B supplier marketplace.
Economics: what it saves and how it charges
Marketplace/super app; site claims 1M+ customers, 2,500+ vendors, $200M+ GMV; engagement features (50+ games) as retention engine. Fee structure not stated.
Distribution: how it reaches customers
Consumer app (iOS/Android) plus merchant and courier signup portals; city pages for Erbil, Sulaymaniyah, Duhok, Kirkuk, Zakho, Mosul.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.