What it sells
Virtual Care for Type 2 Diabetes Reversal
Business model breakdown
Buyer: who owns the budget?
Patients with type 2 diabetes, prediabetes, hypertension etc.; program is free with provincial health card in BC, AB, ON so payer is the provincial health plan via physician billing.
Trigger: what makes them buy now?
UnverifiedDiagnosis of type 2 diabetes/prediabetes or other metabolic condition, or a physician referral; GLP-1 users wanting nutrition and muscle support.
Workflow: what inputs become what output?
Register online and confirm coverage, intro call, 1:1 physician intake visit, 12 weekly virtual group sessions led by physician and dietitian, plus 1:1 midway and final visits.
Economics: what it saves and how it charges
UnverifiedPhysician-led virtual group visits billed to provincial health insurance (patient pays nothing in BC/AB/ON); claims 60,000+ patients, 198 physicians, 1.05% average A1C reduction among type 2 patients.
Distribution: how it reaches customers
Direct patient signup plus referral channel from PCPs and specialists (referral form), physician recruitment.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.