What it sells
Pelvic floor fitness made easy
Business model breakdown
Buyer: who owns the budget?
UnverifiedWomen with pelvic floor concerns (consumers), plus fitness professionals and licensed clinicians via business accounts.
Trigger: what makes them buy now?
Postpartum and incontinence concerns; PT recommended, marathoner approved.
Workflow: what inputs become what output?
Wear the Pippa resistance spring while moving to boost pelvic floor neuromuscular activation; optional paid coaching calls and a 21-day K-Training Intensive.
Economics: what it saves and how it charges
Hardware plus coaching: Fit Kit $149, Starter Kit $119, 30-minute coaching call $79; professional reseller and wholesale options.
Distribution: how it reaches customers
Shopify DTC store plus pro accounts with discounts, reseller and wholesale contracts for gyms, studios and clinics.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.