What it sells
Modern employee benefits & health savings account (HSA) provider
Business model breakdown
Buyer: who owns the budget?
HR and benefits teams at employers, plus brokers, consultants, TPAs, benefit administration platforms, health plans and financial advisors.
Trigger: what makes them buy now?
HR workload and fragmented benefits systems; licensed platforms with poor employee experience.
Workflow: what inputs become what output?
One platform for HSA, FSA, HRA, LSA, COBRA and commuter benefits with admin dashboard, contribution management, mobile app and AI benefits assistant.
Economics: what it saves and how it charges
Employer HSA administration at $0 PEPM subject to a $200 monthly minimum; revenue also from interchange, cash balances and investment fees (not stated).
Distribution: how it reaches customers
Direct to individuals (online signup), employer sales and broker/partner channel; "Contact Sales".
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2017 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.